The Lure of a Good Book: Who’s Reading What? [INFOGRAPHIC]

Have you ever wondered what makes a successful book so compelling? Well a company called HipType, gathered analytical data from e-readers and has published some of its results with this DNA Inforgraphic. Their data shows that "women are 50% more likely to finsh a book than men" and that "82% of ebook readers live in cities". Check out this article from Mashable for other interesting statisitcs on "the DNA of a successful book".